This is a blog.

This is an article about blogs.

For those who aren’t familiar with the term, this is not an article about lifting heavy logs. A blogger is someone who blogs. Now, if you don’t know what a blog is, it’s an online journal of sorts where people can write about anything they desire.

Let’s begin at the beginning. A blog is an online journal. It is similar to a website. In fact, it really is no different than a website. In the beginning, when blogs began – there was a difference – but now there is close to no difference adn people call blogs websites and websites blogs. In many cases, blogs have web addresses but usually the address contains the name of the blog host in the extension.

People blog about all sorts of things. Some read just like a journal entry. Blog posts or blog content are dated depending on when they were posted. Most blog posts are short and anyone reading them can post comments for the blogger.

A blogger, in case you haven’t guessed, is the name for the person who blogs. Many start out with a blog instead of a website to get the feel for being online. Blogs, at the beginner level, are usually free to sign up and have features that you can choose from to create your blog pages. It is quick and easy and you can have your blog up and running in no time. You will have to move off of free blogs if you expect to turn it into a profession in most cases. There are few cases of massive success that have come from exclusively free blog services.

If you want to drive traffic to your blog (which you do), your topics are current and filled with useful information. Optimizing your blog content makes your content easier to find in the search engines.

Blogging can make you money. Some blog sites allow you to post ads or use programs like Google AdSense to make some revenue. You can use your blog to talk about and promote products for other website or your own.

A professional blogger is someone who blogs for a living. This is a term used by bloggers to describe themselves. Usually a professional blogger will write and submit posts for several hours a day. They also answer questions from people who comment on posts. It is not uncommon for a professional blogger to have several blogs that they check every day.

The primary concern of the blogger is not just blogging, but also getting noticed. A professional blogger might belong to several social networks like Facebook, Twitter, Squidoo (not anymore) and MySpace (back in the dark ages, but not so much now). (More modern platforms include Pinterest, Instagram and Snap ChatMeeting other bloggers and setting up profiles increases your online presence. You can invite friends and those on your buddy list to visit your blogs and make comments.

If a professional blogger is lucky, his or her “following” could be noticed by a bigger company. Some blogs can be bought by companies to do work for them. Associating with a notable website or offline company adds credibility to the blogger.

Bloggers who can market themselves well can become very good at what they do. Professional bloggers are those who have taken their skill to another level. Blogging on a full-time basis is not for everyone but it can make you good money if you are the right person.

To learn more about blogging, either as a profession or as a marketing tool, be sure to sign up for the Biz Talk Bulletin  and sign up for the workshops or webinars that can get you where you want to be.