Copywriting is a good way to make money as a freelance writer. You are essentially a salesperson who’s writing about a product is designed to make each reader fulfill the call to action at the end whether it be clicking a button, buying a product or opting in with personal information. Even in print, the audience wants to feel engaged with the product. That personal connection is what persuades them to buy. If you want to break into this area of freelance writing, then “The Copywriter’s Handbook: A Step-by-Step Guide to Writing Copy that Sells” will provide you with the tools that you need to give it a go.
This book, now in its third edition, teaches you valuable nuggets of information to connect with readers the way they want to be treated. Learn how to create headlines that get people reading, keeping your copy readable for everyone, how to begin your sales letter and the characteristics that all print ads need to have. For those that write copy for emails and other online press releases, learn the skills need to make sure they are opened by your target every time. If you want a successful copywriting business, begin with this book.