Marketing on mobile today is a lucrative way to get your products and/or services in the mind of your customers. But, there are some things that you can do to ensure that mobile marketing works even better for you and your business.
Ensure That Your Website Is Mobile Ready
Don’t just start a mobile marketing campaign without giving some serious thought to whether or not your website and purchasing procedure is ready for mobile. All your email marketing, your website, your blog pages, and shopping cart have to look just as good on a mobile device as they do on the PC. Plus, everything needs to work seamlessly, or people will not come back.
Find Out Whether or Not Your Audience Is On Mobile
While mobile technology is outselling personal computers today, there are some small niches that have an older population. This demographic is less likely to have, use, or even fully understand mobile technology. Therefore, do the research necessary to find out how much your audience is visiting your online real estate using mobile devices. You can see what browsers your audience is using by looking at your analytics.
Make Buying Simple
Fewer choices, bigger buy buttons, and easier check-out procedures that work with a finger on a small mobile screen will improve the chances that your audience members using mobile devices will complete their purchase. The easier and the cleaner the website design, the better. What’s great is this simple type of design works with larger personal computer browsers too.
Create Multi-Browser Websites
Do not bother with “mobile versions” of your website. Everything should be responsive and work well on any device regardless of device and regardless of browser. Building responsive sites is easy today if you use a good website builder like self-hosted WordPress and choose the right mobile ready themes.
Find a Reputable Advertising Service
Test out the different services to find out what will work best for your needs. There are many different services that conduct mobile advertising. You want to be sure you can track results as well as target the right demographic with your advertisements.
Create a Mobile App
Mobile apps are great ways to keep your audience interested. You can run “in app” ads too with a free mobile app. You can offer two versions, paid and free with ads. A lot of people will use the free one, and you can market to them (with permission) your own products and services when they are using the app.
Most mobile marketing applications and programs will offer you the ability to track a lot of things. Be sure that it has the ability to track the items that you want to be able to track. You should know what you want to track based on the goals of your mobile marketing. For example, if you want to track downloads of your free report, it should be able to do that.
Test, Revise, and Repeat
Like most marketing efforts, it’s imperative that you are willing to test, revise on the fly, and repeat as necessary until you get the results that you expect. You also need to be willing to throw out anything that you’re doing that simply is not working and head back to the drawing board.
Marketing to mobile devices is a skill that everyone who wants to have a business needs to learn. Mobile is becoming more popular by the day. The time is now and if you don’t catch up right now, you’re going to leave a lot of money on the table.