Using social media to promote your business can be lucrative if you know what to do to make the most of it. You have to remember that social media is not a short-term game. It takes time and commitment as well as a specific goal in mind.

* Complete Your Profiles – Fill out your profiles completely, using keywords that your audience as well as search engines would use to find you. Show your personality, link to your online real estate, and make sure people can connect with you easily.

* Post Quality Content – When you post anything on social media, take the time to consider whether the content is relevant, has quality components and will give your audience a reason to want to keep following you. This is not about ads. This is about building relationships!

* Play the Long Game – Social media marketing results don’t happen overnight. It can take months of consistent and focused activity to get the outcomes that you want. Don’t expect it to happen straight away.

* Engage Influencers – Use the search function on all social media networks to find movers and shakers within your industry so that you can engage with them. Getting their attention in a good way will help increase your influence too.

* Avoid Time Wasters – When you get on social media it’s very tempting to start looking at memes, talk to your friends and family, play Farmville, and pretend you’re working.

* Do Unto Others – If you want people to comment and share your information, be sure that you do the same for other people. The best course of action is if someone markets to your same audience but is not direct competition. Work together to promote each other.

* Pay for Promotion – When you are trying to get a more likes, followers or newsletter sign-ups, it’s a good idea to pay for promotion. On Facebook you can pay to promote particular posts, or run a pay-per-click ad relatively inexpensively.

* Add Value – Don’t just like and tweet things without adding something to the conversation that is important. The more value you can add to social media discussions, the more people will want to get to know you and follow, friend and like you.

Using social media to promote your business is a great way to get more visitors to your website and make more sales. But, you have to be willing to be committed to taking the time to do what it takes to reach your goals. Avoid pretending to “work” on social media while you’re really just socializing. Set specific goals, develop tactics to reach the goals, and you will be successful.

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