Facebook has almost two BILLION monthly users, so if you are not already advertising there, chances are you are missing out on one of the best ways of connecting with your target audience. Unless your business sells to other businesses instead of to consumers, not being on Facebook could be limiting your local reach. Not only does it have a huge user base, the Facebook ad system is also very easy to use, and highly targeted.
If you have a small ad budget and not a lot of time, Facebook ad are far better to try for the average small town small business owner than Google AdWords, the main pay-per-click (PPC) network on the internet. It is much less complicated to set up and it is cheaper too. Your odds of achieving a better return on investment through more targeted traffic is higher for most small business owners, which means a better chance of getting more subscribers and sales. That’s not to say Google AdWords doesn’t have it’s place, but you’re likely going to be further ahead hiring an AdWords professional than tackling it on your own, which requires a much higher budget.
But before you rush over to Facebook to start creating ads, it is important to understand the different types of ads available. You might run only one type, or several at a time. Let’s explore each of your choices.
1. Page Promotion Ads
You can promote your Facebook page in order to try to get more page likes and follows. Once a person follows you, they will be able to see your posts. This means they can engage with them. The more likes, shares and comments you get, the more Facebook will reward you, with exposure to a larger and larger percentage of your target audience.
Your followers’ activities such as shares will also make your content more visible. It is really easy to promote your page. Just set your budget and target audience. These ads will appear in the main Facebook feed when a person logs on to their homepage, and on the right-hand side (called the rail).
2. Post Promotion Ads
Boosting a post is one of the easiest ways to create an ad. When you start posting content at Facebook, you will start to see a message that evaluates how popular your content is. It will usually say something like, “This post is 90% more popular than your other posts”. Click to boost the post. Set your budget and target audience. These ads will appear in the main Facebook feed when a person logs on to their homepage.
3. Ads You Create from Scratch
For these ads, you need to provide:
- An image
- A headline
- A description
- A URL to click through to
If you don’t have great images, not to worry. Facebook ads are linked to Shutterstock, a popular stock image site, so you can get some reasonable high-quality images for free. Set your budget and audience. Your ad will run on the right rail and on Instagram too if you choose.
4. Carousel Ads
Carousel ads, as the name suggestions, allow ad images or videos to rotate in the same space. You can rotate the headlines, links and descriptions, with calls to action as well. Users can scroll horizontally on a desktop (that is, from side to side), and vertically on a mobile (up and down). A carousel is great if you have a number of products you wish to sell, and serves as a small but busy shop window for your business.
5. Canvas Ads
A canvas ad allows you to put a variety of content together all on one page, such as text, images, and videos. Use the tools at Facebook to create an impressive brand showcase. Link – https://canvas.facebook.com/
Now that you know about the five main types of ads, take the time to create one of each and track your results.
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