How to add an irresistable freebie to your site with Mailchimp & WordPress

Freebies are a fantastic way to build your list to gain credibility and to establish your expertise through sincere knowledge shared with your target market. We discuss creating your freebie in some of my presentations, but this article discusses how to set it up all up to integrate with your website once you have the freebie created.

First, you’ll want to log in to your WP Dashboard and add the pdf (or other media) to your media library. Note where the file is located as you’ll need this to insert into your confirmation “thank you” page and you “final welcome email”


Next you’ll open a new tab in your browser and log in to your mailchimp account -Find the name of the list you are building (if you have more than one…you should try to have as few as possible and use segmentation, but business models vary and you may have more than one MailChimp list) and click on Sign Up forms and then General Forms.

Adjust the wording in your confirmation “thank you” page and you “final welcome email”  to include the link to you media file in WordPress.

Now go back and click on embedded forms and grab the code for your list – you’ll want to copy it from here and then go back to your WordPress Tab. You’ll need to click to Appearance and then Widgets and then choose the best place to host your sign up form – common places include the header and top of the sidebar. You may also want to save the code in a draft file so you can do an easy copy and paste when you want to add it to a post or page.

Need more help?

Feel free to give me a call about coaching or training possibilities to help translate this into something that will help you promote and grow your small business.


Ten Easy Ways to Improve Your Website and Increase Sales

A good website can be a great tool for boosting your sales. On the other hand, a poorly made website can turn customers off to current and even future products. Here are some tips to creating a website that will help you, rather than hurt you.

1. Consistent look. Have you ever noticed, while every page of a magazine looks slightly different, there’s generally a consistent organization, color scheme, and overall look to the whole magazine? This helps users who read the magazine find exactly what they’re looking for quickly and easily. In the same way, if you keep your web pages consistent, your customers will have an easier time finding things.

2. Test different browsers. So, you’ve set up your website and it looks exactly how you want it. Then your customers start getting upset because they can’t find items, figure out how to order, or even see simple parts of your page. The likely problem? Their browser. Contrary to popular belief, not everyone uses the same program to surf the web. It’s recommended that you design your page so it can be seen well on most, if not all Internet browsers.

3. Support. While it’s great to have an awesome website, if it goes down or has other technical issues, you’re not going to be making any money off of it. Plus, it will probably upset your customers as well. Once you get your website up and going, be sure to keep it going and get issues and bugs worked out as quickly as possible.

4. Keep it simple. Your site should look good, and can have some special features, but if it’s too complicated or the colors and designs are just too much, you’re likely to lose customers. Try to keep it simple with just a few special touches. Keep it appealing without being overwhelming.

5. Keep it coming. It’s great to get information from a website, but it’s a pain to go check for updates all the time. Keep your users updated by adding a newsletter or RSS feed. This is a great way to keep them updated and introduce new products.

6. Get feedback. Running a business is all about helping the customer, so why not improve your site by asking your users what they want. You can add a quick survey or just a suggestion box to the side of each page.

7. Make searching easy. If you have a lot of information on your website, try adding a search box so visitors can easily find what they’re looking for. A search box will help them find what they want and keep them coming back in the future.

8. Have content. If your website is mostly links and advertisements or sales pitches and products, there’s not going to be much on there to inspire people to stay at your website. You have to have quality content on your site. Plus, if done right, good content can also help you get links and go up in the SEO rankings.

9. Have discussions. Almost any website can be benefited by adding a message board. This is not only a great way to answer people’s questions and keep them coming back, it can also be a great way for your customers to get to know you and trust you as an expert.

10. Have fun. If you don’t like your website, and don’t like working on it, it’s going to show through in your work. Just because a topic might be able to make money, doesn’t mean you will find it interesting. Try to create websites that you have an interest in and want to keep going.

Build a Great Website that Works

It seems like everyone and their mother (and grandmother!) has a website these days. That’s why it’s important to be able to build a quality website to help promote your business and sell your products. Here are ten quick tips to help even a novice build a quality site.

1. Know your audience. If you watch the latest hot cartoon and then watch reruns of shows from the 60s, you’re probably going to see not only commercials for different products, but they’re going to be totally different styles. In the same way, a website whose audience is older shouldn’t have things that will appeal to teens or a younger generation. Knowing your audience is the first step to meeting their needs.

2. Keep it simple. Simple websites are not only easier to navigate, they also load faster so your customers don’t get frustrated waiting to find what they’re looking for.

3. Ask for feedback. Always have a way for your users to send you feedback. This will help you make changes your customers want to keep them coming back, and even recommend you to their friends. You can put feedback boxes or questions on different pages, or you can add a message board with a feedback section.

4. Don’t branch out too much. It’s best to focus your website on one area or product. If you offer several different products or types of products, you need to have several websites to promote them so visitors aren’t bombarded with things they don’t want.

5. Be consistent. Make each page the same format, font, color, etc to keep visitors from getting confused at where to find what they’re looking for.

6. Be readable. Not only do you need a font that’s readable and colors that don’t hurt the eyes, but it’s also extremely beneficial to have correct spelling and grammar. Customers aren’t likely to stick around if they think you’re lazy or don’t know what you’re talking about.

7. Add RSS feed. Many people keep themselves updated by using RSS feeds instead of checking websites constantly. By adding a RSS feed, you can not only catch these users, you can also tailor feeds specifically for their interests. (Honestly, this may only apply if you have geeks in your target audience…only bloggers and online marketers seem to have any interest in RSS feeds anymore, but just in case I’m wrong…)

8. Keep it current. Besides the danger of having out-of-date information, pages that are updated more often get visited more often, and give you a better chance of keeping more customers.

9. Make things easy to find. Everyone wants things fast, and adding a search box or an easy site map will help them find what they’re looking for quickly and easily.

10. Have fun. Ultimately, if you do everything right, but your site is just like every other well-made site, you still may not be able to make money off it. Your site needs to have something unique that reflects who you are and what you can provide.

What Is Viral Marketing and How to Use It to Your Advantage

The words viral marketing can sound a little disturbing, but it’s an unfortunate name for an extremely profitable marketing scheme. Whether it’s referring to people or computers, the word virus has never really been a good term. It’s something associated with destruction and death, but that’s not what viral marketing is about. If used properly, viral marketing can be a valuable asset.

The basic concept of viral marketing is that you start small, but employ others to help you spread your product or ideas. Think about someone getting a virus – at first only that person gets sick, but they also spread it to three of their friends. Then each of those friends spreads it to three more people. Eventually a large percentage of the population has been infected with the same virus.

Now, imagine that virus is your advertisement or product. You start by adding a few customers, then eventually, everyone has been exposed to your message. Viral marketing is just a method of not only sending someone information about your product, but also giving them the incentive to pass on your materials to others that they know. Assuming each person it reaches passes it on to more than one person, the number of people who hear about your products and services will grow exponentially and reach thousands upon thousands of people. Even if just a small percentage of the people you reach end up becoming your customers, you still have the potential to make a large profit.

To have a successful viral marketing campaign you need to have a good product, a good copy, but most importantly, a good incentive to pass the copy or product on to others. So what exactly makes a good incentive program for viral marketing? While all incentives are different, most of them have one thing in common – they’re free. Whether it’s a free service, a free product, a free newsletter, or even a free ringtone, free brings people in.

Before picking an incentive, you need to make sure it’s something you can afford based on your product and potential income. There’s always the chance that if you have a great incentive, your message will get passed on, but you still don’t have good sales numbers. But assuming average sales, you should still be able to make a profit from your campaign, deducting the cost of the incentives.

A good viral marketing campaign not only has good incentives, it also makes it very easy to pass the information from person to person. It may be a button added to your website or social networking page; it has to be something easy, fast and virtually effortless. The easier it is to pass the idea on, the better it’s going to work. It works even better if it uses the resources of others instead of your own.

If you’re looking to expand your business exponentially like viral marketing campaigns can, be sure you can handle the amount of business you’ll be getting if your campaign works. Having thousands of people use your product or come to your website isn’t much of a help if your website crashes or you can’t properly distribute your product. If you are going to market virally, get ready ahead of time for a rush of business.

Viral marketing may sound a bit like a “get rich quick” scheme but it has proven it’s effectiveness over and over. But it does require thought, planning, and sometimes a substantial investment.

Five Reasons for Using Email Marketing

Whether you own a web-based business or a ‘brick and mortar’ store, email marketing is something to consider. Communication with your existing or prospective clientele is paramount in the business world. In case you have any doubts about how this can benefit your business, here are five reasons why email marketing is a positive choice for your business needs.

1. Inexpensive: Email marketing is the least expensive marketing tool you will find. Many email marketers choose to use programs such as Aweber or ConstantContact. If neither of those meets your needs, you can do a search on your favorite search engine to find one that would work for you.

2. Quick: It takes a simple matter of minutes to get as much information about your contacts, as it does to send information to them with email marketing. You want to ensure you never let an opportunity to ask for a client or potential client’s contact information so you can contact them again for promotions or new items. The worst they can say is no, but there is an equal chance they could say yes. If at first you don’t succeed, try try again!

3. Higher return on your investment: By using what is known as a double opt-in method on your website or blog, you are able to collect subscribers to your mailing list. These people will have been to your site and are already aware of what you have to offer. You will therefore be narrowing your targeted group. These people are more inclined to purchase from you again because they know you already. This results in perfect opportunities for you to offer pre-release sales on new products and/or services to your existing customers list. As they have dealt with you in some capacity in the past, they are likely to do business with you again.

4. Increasing sales with personalized email: Building a mailing list for your online business is a simple yet effective way you can increase your sales. This is where collecting information about your current or potential customers comes in handy. The key is to have them accept further email marketing messages from you in the future, when you have something new to offer or a special in the pipeline. With the collection of subscribers’ names during the sign-up process or following a purchase, many email sender programs will insert these names into a mass email. Your e-mail message will start out addressing each customer personally, like “Hello [insert name]”, and will arrive to each recipient personalized with their own name.

5. Increasing traffic to your website is another way you can achieve a higher sales level. Targeted email campaigns such as newsletters or sales announcements with a link to your website have approximately a 30 to 50% chance of obtaining a new customer, a sale or both. By using words and formats which will attract the attention of your readers without going to extremes, you are more likely to keep people reading through the whole email.

Whether your need is to send certain information to only part of your list, or track responses on a certain product or service, email marketing is a great tool for your business. This opportunity is a powerful way to bring your business up a notch without breaking the bank or using up valuable time needed on other aspects of your business.

If you’d like to learn more about email marketing – be sure to get in touch with Patrysha!