Facebook has almost two BILLION monthly users, so if you are not already advertising there, chances are you are missing out on one of the best ways of connecting with your target audience. Unless your business sells to other businesses instead of to consumers, not being on Facebook could be limiting your local reach. Not only does it have a huge user base, the Facebook ad system is also very easy to use, and highly targeted.
If you have a small ad budget and not a lot of time, Facebook ad are far better to try for the average small town small business owner than Google AdWords, the main pay-per-click (PPC) network on the internet. It is much less complicated to set up and it is cheaper too. Your odds of achieving a better return on investment through more targeted traffic is higher for most small business owners, which means a better chance of getting more subscribers and sales. That’s not to say Google AdWords doesn’t have it’s place, but you’re likely going to be further ahead hiring an AdWords professional than tackling it on your own, which requires a much higher budget.
But before you rush over to Facebook to start creating ads, it is important to understand the different types of ads available. You might run only one type, or several at a time. Let’s explore each of your choices.
1. Page Promotion Ads
You can promote your Facebook page in order to try to get more page likes and follows. Once a person follows you, they will be able to see your posts. This means they can engage with them. The more likes, shares and comments you get, the more Facebook will reward you, with exposure to a larger and larger percentage of your target audience.
Your followers’ activities such as shares will also make your content more visible. It is really easy to promote your page. Just set your budget and target audience. These ads will appear in the main Facebook feed when a person logs on to their homepage, and on the right-hand side (called the rail).
2. Post Promotion Ads
Boosting a post is one of the easiest ways to create an ad. When you start posting content at Facebook, you will start to see a message that evaluates how popular your content is. It will usually say something like, “This post is 90% more popular than your other posts”. Click to boost the post. Set your budget and target audience. These ads will appear in the main Facebook feed when a person logs on to their homepage.
3. Ads You Create from Scratch
For these ads, you need to provide:
- An image
- A headline
- A description
- A URL to click through to
If you don’t have great images, not to worry. Facebook ads are linked to Shutterstock, a popular stock image site, so you can get some reasonable high-quality images for free. Set your budget and audience. Your ad will run on the right rail and on Instagram too if you choose.
4. Carousel Ads
Carousel ads, as the name suggestions, allow ad images or videos to rotate in the same space. You can rotate the headlines, links and descriptions, with calls to action as well. Users can scroll horizontally on a desktop (that is, from side to side), and vertically on a mobile (up and down). A carousel is great if you have a number of products you wish to sell, and serves as a small but busy shop window for your business.
5. Canvas Ads
A canvas ad allows you to put a variety of content together all on one page, such as text, images, and videos. Use the tools at Facebook to create an impressive brand showcase. Link – https://canvas.facebook.com/
Now that you know about the five main types of ads, take the time to create one of each and track your results.
Transcript of the video above, recorded live on June 21st, 2017 in Whitecourt Alberta.
Good morning and welcome to the Morning Mindset Minute here at Community Futures Yellowhead East.
Our Facebook live that I do every morning to help inspire a positive attitude throughout the day. Because, of course, we know that a positive attitude can really make a difference as you’re going through challenges or struggles – as there are everyday fires in small businesses no matter how effectively you run things, there always little things that can disrupt your mood and take things off track. And so, having a moment to think about the nice things can be a great way to start the day.
My name is Patricia with a y and I am a business advisor and certified business coach here at Community Futures Yellowhead East. And we are a federally funded non-profit that does three things. Coaching, Training and Financing. We are a secondary financier and that is the primary purpose of what we do here. Of course, the whole purpose, our mission is to help our communities thrive by supporting entrepreneurs from start up to success.
And so that is everything from the those beginning stages of thinking about a business idea or seeing an idea for an invention or something that could improve processes – all of these are the beginnings of business and we take it right up to the end of business with sustainability plans and succession planning. I’m not the expert in succession planning but we do have resources available to help when it gets to that end of the business cycle. Hello viewer, thanks for joining me today.
The morning mindset minute quote of the day is “When you rise in the morning – think of what precious privilege it is to be alive. To breathe, to think, to enjoy, to love.”
And the person who said that was Marcus Aurelius. And I first became aware of him as a philosopher by reading the Barb Stegeman book “The 7 Virtues of a Philosopher Queen” And that was the name of her book – and I met her, of course, through a community Futures with the conference a couple of years ago and we’ve had the opportunity to see her a couple of times in Whitecourt.
Through the – oh what were those called- the galas and so on – the things that happen in October for small business week.
So that’s where I originally heard of this particular philosopher – Marcus Aurelius and the works that he’s done or that he did many many generations ago. And how some of those truths are still valid today and this whole quote goes to the purpose of that morning mindset minute.
That feeling of gratitude and that feeling of being blessed to be where you are, going back to the quote from yesterday “Bloom where you’re planted” well in order to bloom where you’re planted you have to be grateful for the place you are being planted in. And so that’s my thoughts for this morning. I will be back at eleven, very briefly for the Facebook live at eleven – and I’ll be dropping a few tips on networking – because of course today is a huge networking day here in Whitecourt.
With the last Whitecourt Business Support Network meeting before the summer break. And so if you have not heard about that and you have the time, this afternoon – I believe it runs from 11:30 to 1:30 – and you can get more details on that at the Whitecourtbsn.ca website. I think there’s still seats available and you can register for that at Whitecourtbsn.ca – I know that we’d love to see you there and you can tune in at eleven to learn a few tips about networking that I’ve picked up over the years.
So that’s what we’ll be doing through the course of this morning. Thanks so much for joining me for the Morning Mindset Minute. Until next time – have an amazing day.
If you followed the link on our Facebook page to the BDC article on Anti-spam legislation coming into effect in two weeks, you may be wondering what that means for your business and whether you have to change anything to be compliant with the legislation. (Well it turns out the changes have been suspended but good email etiquette still applies!)
The good news is – most small business owners have nothing to worry about because they are not sending unsolicited mail to customers who have not been in touch in over two years. That’s what spam really is, unsolicited commercial mail. The difference between spam mail and business email is simply consent and the ability of the consumer to stop the communications.
I can say that with confidence because I wrote my first article on spam compliance back in 2005! The article was inspired by a popular online marketer who was shut down for emails his affiliates sent (not even ones he sent himself but ones that other people sent promoting his product!) that were not spam compliant with the US legislation of 2004. For those who check out the archived link, you’ll not that the Canadian legislation is called CASL and the US legislation is called CAN-SPAM.
So if a prospect sends you an email asking about a product, it’s perfectly legal to continue the conversation about that product – it is not legal or acceptable to add them to a bulk mailing list without further permission being granted.The proposed (now suspended) changes are simply a new limit on the implied consent that comes through purchases and inquiries.
The number one thing you need to do is set up your email signature in your business email with your full contact information, if you have not already done so. That way anyone who doesn’t want you emailing anymore simply has to contact you to stop the emails. This works for those who conduct all their email transactions through an email account with no automation. This provides the opt-out that has been part of the anti-spam initiatives in Canada for the 20 years I’ve been dabbling online.
For those who have an email list (and those who follow modern marketing best practices really, really should!) you’ll want to make sure it is double-opt in and that you’re very clear in any opt-in invitations that they will be added to your commercial contact list. This is easy to do with most mailing list service providers, including the two I recommend most (Mailchimp and ConvertKit).
Don’t let the new legislation keep you from jumping in to start building a list for your small business. It really is one of the most amazing, powerful and inexpensive tools you can use to promote your business and share your passion. And anti-spam legislations is just common sense that had to be legislated because spammers are scammers and rules make it easier to identify the creeps. Just be respectful of your readers time and interests and you won’t go wrong with your email marketing.
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